Never Eat Alone by Keith Ferrazzi
Keith Ferrazzi, the author of Never Eat Alone believes that relationships and networks are like muscles. The more you work them the stronger and healthier they become. Never Eat Alone is perfect for anyone that owns a business and realizes how important a good network is, but aren’t sure how to build that network “the right way”.
Not only does Keith Ferrazzi provide an easy blueprint for building foundational relationships with people, he also provides tactile ways to make meaningful, lasting connections with the right people. The people you need to do business with or just people you’d like to get to know. No. Not in a smarmy, networking jerk kind of way. In a real meaningful and lasting way.
In Never Eat Alone, Keith Ferrazzi demonstrates the difference between “networking” practices that really work and the ones that make you look like the business card collecting idiot at a function. The difference, surprisingly enough, are only minor tweaks to the things that most people do and what the people that are successful do.
Personally, I liked the step by step instructions on how to warm a cold call. I have used Keith’s cold call road-map and it amazed me at how much easier making cold introductions calls got for me. Several of the key relationships I now have, both business and personal, come from using this “technique”. Another favorite was “how to be a conference commando”.
I believe Never Eat Alone belongs on your reference shelf because there are too many good things in it to miss. Make sure you get a highlighter when you buy the book. You’ll need it. . I recommend you get Never Eat Alone today.